Did you present your idea or your product and the person remains in doubt ou wary?
Don’t know if that goes ahead?
A certain detail can still lacking to make the individual accept what you’re saying.
What could it be?
It might really be a word. A word that would connect and maintain a high level of attention to engage and move people toward making a decision.
And these words are often more subtle than we imagine. They are embedded, naturally, in the way we talk. We’ve already said that linguists claim that the main function of language is to persuade. For this reason, basic words have great potential.
Scientists used a supercomputer and a technique called stylometry* to analyze bestsellers, as well as books that were not successful, and found major differences between the two.
The study, supported by the scientific computing department of Stony Brook University, showed that the most successful books frequently use conjunctions, such as “and”, “but” and “or” for connecting sentences, as well as prepositions.Prepositions, nouns, pronouns, determinants (words that precede nouns to indicate whether the noun is specific or general, such as “your letter”) and adjectives are also predictors of successful books.
Less successful books are characterized by a higher percentage of verbs, adverbs and foreign words. They also contain more topical words that can be almost cliché, such as love, typical places and extreme and negative words.
You could argue that these tips only apply to written texts in English, but bear in mind that the brain that processes is the same! And notice that the connection words, indicated in the chart above, are those that help create contrasts, noted by Nancy Duarte, as part of the pattern of success in presentations and speeches that went down in history!
More words and expressions? Here.
*Statistical stylometry is the statistical analysis of variations in literary style between one author or style and another.